Monday, May 4, 2009

WABC Promos

I've been so busy lately, I haven't posted much - so here are several spots from WABC in New York:









Random Acts of Curiosity

We've seen the daily web-only spots featuring anchor Jack Williams - now see the :10 promo for it:

Wednesday, April 29, 2009

Funny Stuff!

A buddy of mine made this exact point today at work. Check out WBZ's take on the NYC Presidential Plane Flyover:

Tuesday, April 28, 2009

Hey Twit! Do You Twitter?


I'm not really sure why anyone would care that I ate Pop Tarts for breakfast this morning - but apparently ALL OF AMERICA cares. Well, maybe not about my poptarts - but Twitter has become a major deal very quickly.

Does your station Twitter? They should. We use it for two reasons -- sending headlines from our website and to send promotional messages.

One piece of advice - when following people - think quality, not quantity. There is a cap of 2000 people you can follow, so its best to follow people who are in your DMA. No sense sending out your well crafted promo lines to some guy in Australia.

Anyone else have any great Twitter advice? We're all probably in the same boat - trying to figure this out and make the time invested worth it.

Wednesday, April 22, 2009

3 WBZ spots

3 different versions of the same concept:



I'd like to watch this! Which was your favorite?

Sunday, April 19, 2009

More Great Spots

More from Nashville:



The use of sound is great although the line about a story i've seen left me confused. This spot intrigues me though... I'd watch!

Nice visuals on this one: