Monday, June 11, 2012

Social Media Interactivity

This is a video from Minneapolis that explains their social media strategy for their comedies.

Kinda interesting - The female they interview seems engaged and definitely "on brand", while the guy seems stiff and a little hard to watch.  (sorry dude if you read this!)

What is your station's social media strategy?  Do you have staff enough to do anything like this?

Thursday, June 7, 2012

Raleigh's Invisible Homeless

Powerful stories from WRAL in Raleigh.  Here is the original promo, which was more of a web play(1:00 spot!)



Here is the follow up to the story:



I love seeing newscasts being used to tell real stories and helping make real change in the lives of viewers.

Tuesday, June 5, 2012

Say No to Vertical Videos

Funny video... I hope it helps cure the disease.

WFAA: Feng Shui

One of my favorite sweeps promos from years past.  I love the simplicity.