KABC Mornings

Nice, clean spots from LA:

NBC San Francisco: We Investigate

Some beautifully shot spots out of the Bay Area... featuring my friend, investigator Stephen Stock! 

I'm not sure how they found places where white was so predominant in the background - but it makes for a slick look. 

JOB ALERT: WRAL/Senior Producer

Want to work for a great boss at a great station?  Here's your chance:   Aren’t you ready to work at a great station with a reputation for innovation where your fearlessness will be appreciated? You have big ideas for this new media world and you wouldn’t dream of writing cliché ridden promospeak. You still believe in great local news and know how to sell it. You’re that do-it-all, hands-on producer ready for your big moment. This is it. The best “next step” TV job on the market. You produce smashing spots in record time, make magic with the camera, design and animate your own graphics or direct a designer to expand your vision. We’re looking for a Senior Promotion Producer to lead the day-to-day news promotion effort on TV, web and mobile, serve as chief liaison with the News department to choose, plot and promote special reports, produce daily news spots and other marketing as assigned, work with the On-Air Promotion Manager and Creative Director on strategy and tactics.   Many people in the industry call WRAL the best local station in America. We’re humbled by and committed to that assertion. We’re an award winning, collaborative, high expectation station, deeply rooted in the community. We’re locally owned by Capitol Broadcasting Company in Raleigh, NC.

A DVD or online demo reel is REQUIRED for consideration. Bonus points for an online demo reel.  All candidates must apply online at www.cbc-raleigh.com.  DVDs should be sent to CBC Human Resources, PO Box 12800, Raleigh, NC  27605.

IMPORTANT: A minimum of five years television promotion experience with a heavy emphasis on News required.

The successful candidate must be a hands on producer, writer, videographer, and editor and have strong examples of using social media for audience engagement. Experience with multiplatform producing, integrated marketing using web and mobile desired. Strong writing skills are mandatory; experience with Final Cut Pro, AfterEffects, Photoshop, and Motion software preferred.

WFAA Weather Followers

Another in the series of spots from WFAA in Dallas:

Going HD

WDTN in Dayton is going HD this weekend.  Here is a promo celebrating the switch!

Confidence is Low

I've been having trouble finding great spots to share with you all - so I figured I'd start a discussion.

A recent Gallop poll says confidence in television news is at an all-time low.  You can see the article here:

http://www.gallup.com/poll/155585/Americans-Confidence-Television-News-Drops-New-Low.aspx

So what role do you think promo plays in all of this? 
Have the scare tactics and general BS that shows up in topicals hurt news? 
Are we doing a good enough job of marketing the values of our product to viewers? 
Is news mostly to blame?  A combo?
How does the Daily Show, Weekend Update, etc play into it?

Let's hear your thoughts. 

KFSN Alarm Clock App

New promo out of Fresno.  I like the new app the ABC stations have... smart.