TXA21's Greatest Hits

Interesting concept for this independent station in Dallas:

Atlanta "Mural" Olympic Teaser

From the host city of the 1996 Summer Olympics -- here is a teaser spot from the NBC station:

WNBC "The Now"

I want to like this script - which is interesting and different than the typical news promo script -- but doesn't quite work in the end for me. I also don't connect with many of the shots - other than the baby being caught out of the window and the rain pouring into the subway. Everything else seems distant to me - no emotional connection. Thoughts?

Watch this speech!!!

If you weren't lucky enough to be in Vegas for Promax -- here is your chance to see the best presentation that week.

Graeme Newell walks you through the "360 News Brand" and it really gets you thinking.

This weekend, take an hour and watch this. And then comment about your own station's situation.
"The 360 News Brand" Graeme Newell's Promax/BDA Conference Presentation Speech from Graeme Newell on Vimeo.

WBZ Summer Image

"The Hill"

A new spot debuting in the Olympics for the NBC station in Nashville:

KING 5 Olympic Coverage