UPDATE: Here are some of my favorite pieces of the campaign -- show IDs.
WBZ's sister station had a mascot of sorts a few years back named Blockhead. They used him to promote their syndicated programming.
Here are some spots that were just posted online that help introduce the character. You can search "Blockhead" on this site to find a few more spots from back then.
Absolutely a great campaign.
Friday, January 25, 2013
Tuesday, January 22, 2013
Holy Shit I Want To Go Back to Bed!
From Miami, a couple of examples of a "pop-ical" -- part POP of the morning news and part topical push to the next day.
Sold with a "If you didn't watch - here's what you missed" approach.
Problem is -- who really wants to wake up to THIS???
Sold with a "If you didn't watch - here's what you missed" approach.
Problem is -- who really wants to wake up to THIS???
Monday, January 21, 2013
Friday, January 18, 2013
New Graphics Image
Well, I've never seen this before. A promo dedicated to telling people the station is getting new graphics.
Actually, their point is solid. They're saying their old graphics sucked and their new ones are better. Clear. Clean. Easy to digest.
What do you think? Do viewers care? Is a promo the right forum for this or should the newscast handle it?
Take a look from WUSA in DC.
WUSA 9 New Graphics Package Explainer from Ray Houghton on Vimeo.
Actually, their point is solid. They're saying their old graphics sucked and their new ones are better. Clear. Clean. Easy to digest.
What do you think? Do viewers care? Is a promo the right forum for this or should the newscast handle it?
Take a look from WUSA in DC.
WUSA 9 New Graphics Package Explainer from Ray Houghton on Vimeo.
Tuesday, January 15, 2013
Saturday, January 12, 2013
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