Don't Fall for Breaking News

Now here is a spot you probably haven't seen before.
A promo that takes on something every newscast in America hangs their hats on... breaking news.

What do you think? Does this help set this station apart? Does it go too far?

I'd love everyone's opinion on this one!

....

KING 5 Photojournalists

Farewell Angelo

KFSN in Fresno is saying goodbye to their beloved weatherman. Here are a few spots highlighting his departure.

Farewell Angelo | Real from ABC30 Creative on Vimeo.

Farewell Angelo | Stories from ABC30 Creative on Vimeo.

Farewell Angelo | Professionalism from ABC30 Creative on Vimeo.

Farewell Angelo | Community from ABC30 Creative on Vimeo.

Farewell Angelo from ABC30 Creative on Vimeo.

Boston Strong

How can a television station respond after tragedy?

Following the Boston bombings - my colleagues in Boston had to go to work the next day and ask themselves that question.  Some had ran in the race -- and this was very emotional for them.

WBZ put together the following spots that highlighted their connection to the community -- and gave viewers a glimmer of hope at a time their community was heartbroken. 

Google: Here's to the Moms

This brand is really connecting with their customers... showing how their product enhances and interacts with their customers.

Love it.

Portland Promos

Here are three spots from stations in Portland:

Are We LinkedIn?

One of the best parts of doing this blog is connecting with producers, managers, editors, artists.

I'm often looking for something to blog so feel free to email me at donsjr@hotmail.com

And if you'd like -- connect with me on LinkedIn.

http://www.linkedin.com/pub/don-smith/5/a0b/285