I/DO/PROMOZ

Tuesday, June 4, 2013

Calling Out the Competition

In Houston, the local NBC station tweeted out a photo of a traffic accident.

Problem is, the photo was of coverage from the competition, KTRK.

Check out the article below - which features the tweets... and a promo the KTRK folks put together.

http://mikemcguff.blogspot.com/2013/06/kprc-2-really-likes-ktrk-abc13s-news-coverage.html?utm_source=feedburner&utm_medium=twitter&utm_campaign=Feed%3A+mikemcguff+%28mikemcguff+blog%29

Monday, June 3, 2013

Now here is a spot you probably haven't seen before.
A promo that takes on something every newscast in America hangs their hats on... breaking news.

What do you think? Does this help set this station apart? Does it go too far?

I'd love everyone's opinion on this one!

....

Wednesday, May 29, 2013

KING 5 Photojournalists

Thursday, May 16, 2013

Farewell Angelo

KFSN in Fresno is saying goodbye to their beloved weatherman. Here are a few spots highlighting his departure.

Farewell Angelo | Real from ABC30 Creative on Vimeo.

Farewell Angelo | Stories from ABC30 Creative on Vimeo.

Farewell Angelo | Professionalism from ABC30 Creative on Vimeo.

Farewell Angelo | Community from ABC30 Creative on Vimeo.

Farewell Angelo from ABC30 Creative on Vimeo.

Wednesday, May 8, 2013

Boston Strong

How can a television station respond after tragedy?

Following the Boston bombings - my colleagues in Boston had to go to work the next day and ask themselves that question. Some had ran in the race -- and this was very emotional for them.

WBZ put together the following spots that highlighted their connection to the community -- and gave viewers a glimmer of hope at a time their community was heartbroken.