Monday, May 4, 2015

May the 4th Be With You

Today is May 4 -- a holiday of sorts for Star Wars fans.

Here is Sacramento - we updated our morning show open to reflect the occassion:




And WFAA in Dallas created a ton of videos, I assume for social media.

Check them out here:

https://www.youtube.com/playlist?list=PLkCeJSrX8m28e_9ZMwuf6wQA4dHIW0PZA

Tuesday, April 28, 2015

WFAA Mornings

WFAA has done a ton of spots for their morning "IAMUP" campaign.  Here are two more:


WFAA Daybreak 2 30 second spots from Steve Franko on Vimeo.

Monday, April 27, 2015

WTVO Weathercaster Leaving Mornings

WTVO in Illinois ran an interesting campaign to create buzz surrounding their chief meteorologist's move to the evenings.

Here's what they told me:  "Our chief meteorologist was working in the mornings, and will be moving to the evening shift starting this week.  The first video ran the week before her last morning show, and was designed to create buzz and get people talking about her by being vague.  The second video ran Friday-Sunday, and the third spot started running Sunday evening to coincide with her first night shift."







Friday, April 24, 2015

WANTED: Writer/Producer at WESH

I had the pleasure of working at WESH in Orlando for over three years. 

Incredible staff, fantastic facility and an amazing promo department. 

Bonus - you work in Orlando, which has tons to do, is cheap to live and don't forget the theme parks!

Interested?  I say rush your resume to them NOW!!!

Job Description

WESH-TV, the NBC affiliate owned by Hearst Television Inc., in Orlando, Florida (DMA #18) is looking for a Promotion Writer Producer to join our Creative Services team.   We are looking for a top-notch, hands-on producer to write, shoot and edit mostly newscast topical promotion, proof of performances as well as other promotional campaigns for on-air and digital platforms.   If you have strong writing and producing skills, and enjoy working in a fast-paced, deadline-driven environment at a great station in a thriving market, this opportunity is for you. The Promotion Producer must be a great writer, be able to shoot with on-air talent in and out of the studio and work in Adobe Premiere.  Knowledge of Adobe After Effects and Photoshop is helpful but not required.  Qualified candidate must have experience working for a TV station promotion or news department.

Job Responsibilities:                                                       
  • Work closely with the news department producers, anchors and station creative team to develop spots that drive viewership to daily newscasts.    
  • Write, shoot and edit station promotions with a focus on daily topicals.  
  • Must be flexible in work schedules, and may work various shifts when needed.   

Required Skills

Qualifications Requirements:                                                       
  • Must have a winning attitude and a commitment to excellence and quality.
  • Must have proven skills of collaborating with station personnel.

Education:                                                         
  •  College degree preferred.

Required Experience

Experience Requirements:
  • A minimum of 2 years of experience working in a TV station or equivalent.
Click here for more:  http://careers.hearsttelevision.com/ShowJob/Id/475900/Promotion-Writer-Producer/