Sunday, February 7, 2016

10News: Empower

From WTSP in Tampa, this new image spot debuted during the Super Bowl:


WRAL Peacock Teasers

WRAL in Raleigh has a unique situation.  As a current CBS station, they're running the Super Bowl today.

Soon - they will switch affiliations and become an NBC station. 

Here are some teaser spots they produced using a trained peacock(the only one in the country!):


Wednesday, February 3, 2016

JOB ALERT


Promotion & Digital Brand Manager

KFSN, the Disney/ABC Owned TV station in Fresno, CA, is looking for a Promotion and Digital Brand Manager to join the Creative Services team.  The applicant will need to have a strong understanding of local news branding for on-air, web, social media and a passion for making great eye catching promos. This position requires someone with an aptitude for new technology, who is organized and comfortable with a heavy workload in a fast paced environment.  Core responsibilities include, but are not limited to: Creating content for and managing KFSN’s social media accounts along with digital department, spearheading on-air marketing campaigns that drive tune-in and engagement, creating topical news promotion during sweep periods for on-air and digital platforms, participate at KFSN branded events in the community.  Experience with Adobe programs such as Premiere Pro, Photoshop and After Effects required as well as the ability to write, shoot and edit. Experience with Cinema 4D or other 3D graphic applications a plus. Applicant will be expected to work special events that could occur during evenings and on weekends.  Equal Opportunity Employer – Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity.

Monday, February 1, 2016

Our last post struck a cord.  Here's another powerful PSA on drinking & driving - from KION in Salinas/Montery, CA.

Wednesday, January 27, 2016

Wait to Text

A powerful story drives this PSA from Dayton's WDTN:


WAIT2TXT 2016_60 from Harry Boeddeker on Vimeo.

Wednesday, January 20, 2016

JOB ALERT

ABC/Disney-owned ABC11 Eyewitness News (WTVD) in beautiful Raleigh-Durham, North Carolina has an exciting opportunity for a CREATIVE MARKETING PRODUCER who can make content that attracts audiences on any screen. This is a rare chance to join a great team at a thriving station and company, and in one of the “best places to live in America”. If you’re currently a creative producer that knows digital marketing OR you’re a digital brand specialist who can produce content, we have a position for you. We are looking for someone who can write, shoot, produce, and edit promos as well as digital ads, social videos, and content marketing that keeps audiences engaged in our local news products. Would you like to create social buzz with your creative work AND are you passionate about connecting people with local stories and important local news? If so, please apply.

The ideal candidate will have a strong understanding of local news branding, journalism, and digital marketing trends. We’re looking for an energetic team player, who is also self-motivated and can work independently to lead projects with a bias towards action. Candidates must be willing to work an evening schedule to engage people when they’re actively seeking content, including a flexible schedule around extended coverage and weekend events as needed. Preferred candidate must be familiar with the workings of a local news station and possess the following skills – professional video production and videography, Adobe Creative Cloud design and editing, digital platform marketing, and executing quick creative on tight deadlines. 

Core Responsibilities include, but are not limited to:
  • Developing strategies to engage and attract audiences at daily touch points for local news content.
  • Implementing on-air and multi-platform topical promotion to engage local news audiences.
  • Writing, producing, shooting and editing innovative on-air image spots from concept to completion.
  • Working with the design team to create motion graphics and digital ads for local campaigns.
  • Filling in on department duties, including promo scheduling, production coordination, and event marketing.
Interested candidates should apply online with a resume and creative work at www.disneycareers.com and search for the job title Creative Marketing Producer Req ID# 339391BR, create a candidate profile and UPLOAD YOUR RESUME FILE.

(No phone calls please)

Equal Opportunity Employer – Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity