At the end of a long book -- the last thing many stations have to do is the POP... showcasing their work from the last month.
Here are a couple of examples from around the country:
November 2016 | POP from ABC30 Creative on Vimeo.
November Sweeps Post-PoP from WFTV/WRDQ Creative on Vimeo.
Monday, November 28, 2016
Monday, November 21, 2016
WRAL Apologizes
When Dave Chapelle hosted "Saturday Night Live" a couple of weeks ago - he used some pretty salty language.
I was actually expecting a big deal to be made of it. But nothing came of his cursing on live television-- except in Raleigh Durham, NC -- where WRAL actually censored it.
Instead of being upset that curse words were being blasted on network TV - the viewers were upset that WRAL had chosen to use a long held decency standards policy - and block the words from its viewers.
Viewers pointed out that its a late night comedy show and that no one's ears started bleeding because of Chapelle's language. They didn't like having SNL censored for them.
WRAL heard them loud and clear... and aired this spot on Saturday during SNL:
I was actually expecting a big deal to be made of it. But nothing came of his cursing on live television-- except in Raleigh Durham, NC -- where WRAL actually censored it.
Instead of being upset that curse words were being blasted on network TV - the viewers were upset that WRAL had chosen to use a long held decency standards policy - and block the words from its viewers.
Viewers pointed out that its a late night comedy show and that no one's ears started bleeding because of Chapelle's language. They didn't like having SNL censored for them.
WRAL heard them loud and clear... and aired this spot on Saturday during SNL:
Saturday, November 12, 2016
Ticking Clock
Quick... which long running news magazine show uses a ticking clock?
The answer, of course, is 20/20. Wait. What?
I wonder if that spot was an attempt to confuse people - because the real ticking clock show, 60 Minutes, actually has an interview with Trump on Sunday:
The answer, of course, is 20/20. Wait. What?
I wonder if that spot was an attempt to confuse people - because the real ticking clock show, 60 Minutes, actually has an interview with Trump on Sunday:
Thursday, November 10, 2016
Wednesday, November 9, 2016
Thursday, November 3, 2016
WGN Cubs Promo
Was there anyone NOT watching that game last night?
CONGRATULATIONS CHICAGO!!!
We're all a little sleepy this morning - so I apologize for having you jump through a hoop - but its worth it.
I couldn't find a terrific WGN spot on Youtube or Vimeo - but it was featured today on one of my favorite websites, FTVLive.
Please click the link and enjoy.
http://www.ftvlive.com/sqsp-test/2016/11/3/this-is-how-you-do-a-station-promo
CONGRATULATIONS CHICAGO!!!
We're all a little sleepy this morning - so I apologize for having you jump through a hoop - but its worth it.
I couldn't find a terrific WGN spot on Youtube or Vimeo - but it was featured today on one of my favorite websites, FTVLive.
Please click the link and enjoy.
http://www.ftvlive.com/sqsp-test/2016/11/3/this-is-how-you-do-a-station-promo
Monday, October 31, 2016
WRAL Investigates Daycares
I'm a big fan of shooting things practically -- and skipping the generic b-roll.
Here is a nice spot from WRAL that does just that:
Here is a nice spot from WRAL that does just that:
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