Confidence is Low

I've been having trouble finding great spots to share with you all - so I figured I'd start a discussion.

A recent Gallop poll says confidence in television news is at an all-time low.  You can see the article here:

http://www.gallup.com/poll/155585/Americans-Confidence-Television-News-Drops-New-Low.aspx

So what role do you think promo plays in all of this? 
Have the scare tactics and general BS that shows up in topicals hurt news? 
Are we doing a good enough job of marketing the values of our product to viewers? 
Is news mostly to blame?  A combo?
How does the Daily Show, Weekend Update, etc play into it?

Let's hear your thoughts. 

KFSN Alarm Clock App

New promo out of Fresno.  I like the new app the ABC stations have... smart.

WBNS Anchor Intro

Here is an interesting way to play up a station's heritage - while introducing a new anchor.

Main anchor Jerry Revish spends an evening introducing Kristyn Hartman to WBNS 10TV's legacy personalities and programming:



Here is a longer version, not sure what this was used for:

WSMV Summer Image Spot

The folks at WSMV sent along this new image spot:

Purposely softer, warmer, fuzzier, official station of summer type thing... all the people gathering are talent.

 

JOB ALERT: Fox 5 Atlanta

The creative folks at Fox 5 in Atlanta are looking for a new writer/producer.

Here's a look at what they do.  If you're interested in doing some great work in a great market -- shoot them your resume!

Dallas Visual Magic

A quick look at some of the beautiful work being done out in Dallas at the CBS O&O.  This reel appears to be an Emmy submission. 

ABC15 Monsoon Weather Coverage

This :60 seems to throw in just about everything --- what kind of technology they have, who their team is, they're WeatherRate's most accurate, etc, etc, etc.

Here is a :60 from WFAA. Its several years old - but watch what they did with music and music changes to keep an interesting pace.