Friday, September 28, 2012

Sacramento Wants YOU!

Tired of being told your ideas are too far outside the box?

Want to work on fun, creative, challenging spots -- ones that make you proud to put them on your reel?

Want to work in a beautiful facility, visit wine country and San Francisco on the weekends and work with the most creative team I've personally ever worked with?

Well then why are you still reading????  Send me a reel and your resume NOW!  Send it to desmith@cbs.com

We're looking for a smart, creative producer -- with a passion for promotion and a deep desire to win.

Take a look at our Youtube page to see the type of work we do:

youtube.com/1331creative

And take a look at this 3 minute montage we created last year that won us one of 4 Promax Awards:


New out of Nashville

A different take on Friday night football -- this spot features their veteran sports director talking about sports & life.



And here is a website re-design promo:


Tuesday, September 25, 2012

ABC7 Smart Shopper

I love these types of graphic-driven spots.  Simple... yet well thought out.

This one from Florida:



Tuesday, September 18, 2012

Dallas Anchor Image

From our friends at KTVT in the Big D -- a spot that helps define their main anchor Doug Dunbar as the type you leaves the desk when big stories break.

This worked well for Anderson Cooper earlier in his career. It sets the typical anchor apart. Makes them more interesting to the viewer.

That's my two cents. Check out the promo:

Monday, September 10, 2012

WCCO Political Spots

UPDATED WITH 3 NEW SPOTS:

Pat Kessler Political Promotion "Not Going to Let That Happen" from Kimberly Zamora on Vimeo.

Pat Kessler Political Promotion "Hopeful" from Kimberly Zamora on Vimeo.

Pat Kessler Political Promotion "Small Town Values" from Kimberly Zamora on Vimeo.

Pat Kessler Political Promotion "Fact Check" from Kimberly Zamora on Vimeo.

Pat Kessler Political Promotion "Favorite Politicians" from Kimberly Zamora on Vimeo.


Cable Companies: TV Promos Should Stay Loud







SHOULD PROMOS BE EXEMPT FROM LIMITS ON HOW LOUD TV COMMERCIALS SHOULD BE?

Ok, I'll stop yelling.

Cable companies are making the argument that promos should be held to different standards than regular ads -- but will anyone buy it?

Check out the full article from Ad Age:

http://adage.com/article/media/tv-promos-stay-loud-cable-companies/237068/

Friday, September 7, 2012