A powerful story drives this PSA from Dayton's WDTN:
WAIT2TXT 2016_60 from Harry Boeddeker on Vimeo.
The best(and sometimes the worst) promos around! Have something you'd like to share? Email me at donsjr@hotmail.com
Wednesday, January 27, 2016
Wednesday, January 20, 2016
JOB ALERT
ABC/Disney-owned ABC11 Eyewitness News (WTVD) in beautiful Raleigh-Durham, North Carolina has an exciting opportunity for a CREATIVE MARKETING PRODUCER
who can make content that attracts audiences on any screen. This is a
rare chance to join a great team at a thriving station and company, and
in one of the “best places to live in America”. If
you’re currently a creative producer that knows digital marketing OR
you’re a digital brand specialist who can produce content, we have a
position for you. We are looking for someone who can write,
shoot, produce, and edit promos as well as digital ads, social videos,
and content marketing that keeps audiences engaged in our local news
products. Would you like to create social buzz with your creative work
AND are you passionate about connecting people with local stories and
important local news? If so, please apply.
The ideal candidate will have a strong understanding of local news branding, journalism, and digital marketing trends. We’re looking for an energetic team player, who is also self-motivated and can work independently to lead projects with a bias towards action. Candidates must be willing to work an evening schedule to engage people when they’re actively seeking content, including a flexible schedule around extended coverage and weekend events as needed. Preferred candidate must be familiar with the workings of a local news station and possess the following skills – professional video production and videography, Adobe Creative Cloud design and editing, digital platform marketing, and executing quick creative on tight deadlines.
Core Responsibilities include, but are not limited to:
The ideal candidate will have a strong understanding of local news branding, journalism, and digital marketing trends. We’re looking for an energetic team player, who is also self-motivated and can work independently to lead projects with a bias towards action. Candidates must be willing to work an evening schedule to engage people when they’re actively seeking content, including a flexible schedule around extended coverage and weekend events as needed. Preferred candidate must be familiar with the workings of a local news station and possess the following skills – professional video production and videography, Adobe Creative Cloud design and editing, digital platform marketing, and executing quick creative on tight deadlines.
Core Responsibilities include, but are not limited to:
- Developing strategies to engage and attract audiences at daily touch points for local news content.
- Implementing on-air and multi-platform topical promotion to engage local news audiences.
- Writing, producing, shooting and editing innovative on-air image spots from concept to completion.
- Working with the design team to create motion graphics and digital ads for local campaigns.
- Filling in on department duties, including promo scheduling, production coordination, and event marketing.
(No phone calls please)
Equal Opportunity Employer – Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity
Friday, January 15, 2016
Thursday, January 14, 2016
Powerball
Since I didn't win, I'm still blogging.
Watch this group of New Jersey restaurant employees who THOUGHT they had won Powerball.
Stick around for the end for the GREAT unexpected promotional message tagged on to the end.
If it doesn't load on your computer - try this webpage instead:
http://abc7.com/news/nj-restaurant-workers-celebrate-after-mistakenly-thinking-they-won-powerball/1157950/
Watch this group of New Jersey restaurant employees who THOUGHT they had won Powerball.
Stick around for the end for the GREAT unexpected promotional message tagged on to the end.
If it doesn't load on your computer - try this webpage instead:
http://abc7.com/news/nj-restaurant-workers-celebrate-after-mistakenly-thinking-they-won-powerball/1157950/
Tuesday, January 12, 2016
JOB ALERT: WSYR
Job Description
WSYR NewsChannel 9, the local news leader for Central New York,
is searching for a highly motivated Promotion Manager with a special
news focus, and overall station brand development. Candidate will work
closely with the News Director in developing brand and marketing
strategies to take NewsChannel 9 to the next level. The ability to
produce high-quality, modern promotion from start to finish is required.
Candidate will have exceptional copy writing, photography, video,
design and conceptual skills with a willingness and ability to teach
others. Candidate must also have Adobe CC editing experience and
excellent skills with After Effects. Candidate must also have
professional interpersonal and communication skills, be detail-minded
with the ability to handle tight deadlines, work well under pressure and
prioritize multiple projects. 3-5 years prior television experience is required. Must send reel or link of work to be considered.
Responsibilities:
· Help develop marketing strategies for NewsChannel 9, LocalSYR.com, MeTV Syracuse and Bounce Syracuse, including mobile apps
· Produce NewsChannel 9 station, news and weather image promotion from concept to completion
· Help oversee day-to-day operations, including news topicals, episodic show promotion, community events and social marketing
· Produce daily promotion/news topicals as needed
· Manage projects and priorities within deadlines
· Plan radio co-op as well as work with local partners for a cost effective approach to marketing the station
Required Skills
Requirements:
· Exceptional copy writing, design and conceptual skills with a willingness and ability to teach others
· Excellent interpersonal and communication skills
· Detail-minded with the ability to handle tight deadlines
· Work well under pressure and prioritize multiple projects
· Must understand the nuances, advantages and disadvantages unique to each media platform
Education:
Bachelor college degree required
Required Experience
· 3-5 years prior television experience is required for this management level position
· Adobe CC editing experience and excellent skills with After Effects
Monday, January 11, 2016
I Work 4 You
From WSMV in Nashville, three spots promoting their style of news coverage:
I Work 4 You "Weather Promo" from Brian Hallett on Vimeo.
I Work 4 You "City Promo" from Brian Hallett on Vimeo.
I Work 4 You "School Promo" from Brian Hallett on Vimeo.
I Work 4 You "Weather Promo" from Brian Hallett on Vimeo.
I Work 4 You "City Promo" from Brian Hallett on Vimeo.
I Work 4 You "School Promo" from Brian Hallett on Vimeo.
Thursday, January 7, 2016
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