The best(and sometimes the worst) promos around! Have something you'd like to share? Email me at donsjr@hotmail.com
Monday, June 30, 2008
Chime In
Here is part of NBC's new branding campaign. Thoughts?
4 comments:
Anonymous
said...
I am interested in how so many of us think that by involving viewers in our promotion or otherwise that we are somehow winning them over. Lets face it folks promotion can get them there but if the content stinks they wont stay. I know it is getting back to the basics, but lets work on the CONTENT after all it is king. In other words putting folks in our promos is not going to touch off some sort of emotional trigger and make them loyal to NBC. It just wont work...
Meh... It's ok. NBC is already a huge, established brand so unlike most locals, this campaign won't be a total waste.
"Chime In" seems kind of throw-away unless they really integrate the interactivity into their product strategy more. And I'm talking more than, "Log on to NBC.com slash The Office to 'Chime In' your thoughts with Executive Producer Greg Daniels".
ABC's "Start Here" at least ties into a call to action. We'll have to wait and see with "Chime In" (ding diiing dinnnng). :-)
I kind of like the so-called viewer involvement. I agree with the 1st anon poster that if the content sucks, then it doesn't matter how good the promos are. But it seems like they're going for a younger demo and might branch this off onto Hulu. TV promotion is no longer just promoting TV; it's promoting web, mobile, sister companies that have nothing to do with media. NBC could easily swing these towards the coming election as well. I'm sure this is one small phase in a much bigger promotional campaign.
4 comments:
I am interested in how so many of us think that by involving viewers in our promotion or otherwise that we are somehow winning them over. Lets face it folks promotion can get them there but if the content stinks they wont stay. I know it is getting back to the basics, but lets work on the CONTENT after all it is king. In other words putting folks in our promos is not going to touch off some sort of emotional trigger and make them loyal to NBC.
It just wont work...
Meh... It's ok. NBC is already a huge, established brand so unlike most locals, this campaign won't be a total waste.
"Chime In" seems kind of throw-away unless they really integrate the interactivity into their product strategy more. And I'm talking more than, "Log on to NBC.com slash The Office to 'Chime In' your thoughts with Executive Producer Greg Daniels".
ABC's "Start Here" at least ties into a call to action. We'll have to wait and see with "Chime In" (ding diiing dinnnng). :-)
Real-ly-cheesy.
I kind of like the so-called viewer involvement. I agree with the 1st anon poster that if the content sucks, then it doesn't matter how good the promos are. But it seems like they're going for a younger demo and might branch this off onto Hulu. TV promotion is no longer just promoting TV; it's promoting web, mobile, sister companies that have nothing to do with media. NBC could easily swing these towards the coming election as well. I'm sure this is one small phase in a much bigger promotional campaign.
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