Saturday, July 19, 2008

No Hype. No Drama. No Idea How to Make a Promo.

7 comments:

Anonymous said...

Yeah, what a joke. What's the best way to promote a message? To do the exact opposite of it! People really don't think their audiences are this stupid anymore, do they?
-----
Off topic, but your suggestion of the book "Made to Stick" was spot on. It seriously is the best book I have ever read, and I'm only on pg. 60! It takes all conventional wisdom, wads it up into a ball and throws it in the wastebasket clear on the other side of the room. On the first try.

Anonymous said...

I don't feel so bad about KABC promos now after seeing this one! LOL

Anonymous said...

Cool! Local, regional AND national news! Who knew.

I have to remember the crap I put on the air when I was small market, but thank goodness I now know better.

Anonymous said...

Talk about random images thrown together with no rhyme or reason.

Also, could they picked more unflattering images of the "talent"?

Anonymous said...

This spot is the reason why news hates promotion.

Anonymous said...

This spot is the reason why I hate local news.

Anonymous said...

Yea. It looked like they chose the most unflattering/dumb look on the talent's faces.