There seems to be a new push in television today to get viewers to share their pictures, video, etc with local tv stations. I know CNN uses this but I'm curious how it works on the local level. Will people really take the time?? or are some so geeked up about it - they send stuff all this time?
Here is a nice promo from WBIR about their "street crew"...
4 comments:
Some do, but I think CNN's iReport and well, youTube, have the upper-hand. They're global.
Most of the people that are into this stuff are younger and "local" isn't exactly what they're looking for.
I think some markets do this just to be "first" or out of fear that their competitors will.
I haven't seen it work yet. Other than send in pics of christmas lights or pets...
Spot itself... Is it me or is motion tracking so 2003?
It's you.
Anyway it's a great spot with a message that's understandable to the viewer.
It's mostly kids and Christmas lights, but occasionally a viewer gets cellphone video of a tornado or fire that no news cameras got to in time. Makes it worth your time.
Might as well get out in front of the competition so when that does happen, they think of you first.
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