Friday, October 24, 2008

Sonic Branding

Music can be critical to your brand. A familiar theme can stick with people unlike anything else.

Think Intel.

Think James Bond theme.

Here is a cool video from the folks at Stephen Arnold Music that explains it well:



Here are the new opens for WBBM in Chicago, which have a very distinct signature:




And for those with absolutely nothing else to do - here is a video on those famous 4 notes from Intel.

1 comment:

Anonymous said...

Our Friends at WCCO-TV have had a 3note bit of sonic branding for many years.