Getting You to Watch

Getting You to Watch is a behind-the-scenes look at Paul Greeley's career in marketing and advertising local TV news.

First at an ad agency that specializes in media marketing, then at several TV stations around the country. You can read the first three installments here

http://www.welldunne.blogspot.com/

Great Article on News Image

Our friend Paul Greeley has written a fantastic article for TVNEWSDAY.com on news image promotion. He cites WBZ as someone who does things right(which I completely agree) and outlines why a lot of stations get it wrong.

Check it out here and be sure to click through to the Firestone ad:

http://www.tvnewsday.com/articles/2008/08/19/daily.3/

Paul is a promotions professional who has more than 20 years experience in television promotion.

Technical Question

Today, a guest question from our friend Paul Greeley:


I have a technical question. What are the best options to send video over the internet from one location to another? A guy with a digital video camera and laptop….what programs/software needs to be on the laptop? If the video files are large—say 20 minutes or more, would that footage need to be compressed/squeezed with a program like Sorensen? Are there 3rd party sites where you can upload and another location can download? The video will only be used on a web site, not necessarily for broadcast.
Feel free to respond here or contact me directly.
Thanks.
Paul Greeley
KWTV, Oklahoma City
Paul.greeley@news9.net
405-841-9125
405-249-2360 cell

Vintage spots and a word about the promos below

I heard from Paul Greeley today - who wanted to comment on the morning promo I posted earlier today.

Paul's a great guy and offered this bit of information:

Don,

I just wanted to point out that that many of the spots done by WPVI (and WABC, WLS, KABC, etc) are the brain child of a company called New York Communications and its owner, Mike Davis. I worked for Mike in the late 80’s and wrote many of the promos that were done then and that are done today. Not many folks know about the work of NYC, but they should. The morning spot you have on the site looks like a spot I wrote for WTNH called Personal Weatherman way back when. While I couldn’t find that particular spot in a movie file I could e-mail you, attached are two spots done by NYC, the Home Movies spot being one of the most syndicated news promo ever done. Mike Davis can be reached at nycomm1@comcast.net.

Here are the two spots Paul sent along:






Paul is currently the Director of Marketing at KWTV. Thanks Paul for sharing.