Friday, June 18, 2010

It's Good To Know Campaign Phase 2

Some cool visuals in this set of spots:

2 comments:

Anonymous said...

I think the issue with this and the similar morning spots from WCBS in New York is the use of too many facts.

I start to zone out after :15 seconds. Something like this is probably best as a :20.

I'm also not sure how effective they are since some of the things that are "good to know" are sorta boring.

Anonymous said...

These would be more effective if they were shorter. They are trying to jam in too many facts and become boring. Love the opening graphics, though.

Not sure when these were produced but they are just like the CBS spots in NY. Those were big award winners so I am not surprised they were stolen by this local Fox station!