Tuesday, July 13, 2010

Into the Vortex

News footage is usually pretty bland. But not when you take your cameras into the eye of a tornado! Check out this spot from WTHR:

4 comments:

Anonymous said...

Nothing we all haven't seen a million times on Discovery. So can a local news station pull off something interesting? I have my doubts.

Anonymous said...

Good idea but could have been better produced. It looks like it will be exciting with the nice opening graphic, but then it fizzles. Should have had a better track too.

Anonymous said...

Yeah, we've seen it on Discovery and it works here too. How should it have been promoted? It's great video and they used it well. There was nothing here that felt tired, or old. It's spot that does it's job well. Well done!

Anonymous said...

I was commenting more on the story (that I have not seen). I can just picture it being cheesy and over dramatic. But the promo wasn't bad.