Well I'm kind of biased to the KFSN spot...because I produced it! LOL.
As for the KSEE spots, I know what they're getting at, but it's executed wrong. All I hear is the talent saying "Me me me" and " I I I". It's all about them. That turns viewers away. Instead, turn it outward. Talk about how the viewers benefit from seeing your station a part of community.
KFSN- VERY well shot and nice clean graphics. Message is a little muddled however. There are alot of copy points, and none of them are very fresh or different. My fear is that this really well-produced spot might fail because the message wasn't disciplined.
KSEE- A nice try and idea, but a miss. Felt like too much set up without a strong payoff. I might re-edit these. Quick set up, then swing it back to the news.. or split the anchors into several separate spots. Like the KSFN spots, they need some stronger singular focus. Then, Let them breathe.
10 comments:
Kind of hard to know which ones readers think are "nice!" and "what the hell are they thinking?" because of 2 different stations in one post.
For the record...LOVE the KFSN spot...KSEE...not so much.
What is there to love about the KFSN spot? Looks pretty basic to me.
Mediocre. I think the concept of the KSEE spots could have legs, but this execution doesn't grab me.
The KFSN spot is decent, but is more like a laundry list of what they are, instead of an emotional sell or promise. Not bad though.
I agree...these stations should have been separated
To be honest - I prefer this kind of conversation about spots.
Too often, people click "Nice" or "What the Hell..." and share no actual thoughts on what they like/dislike.
I'd prefer to hear from other professionals out there as to why they reacted to a spot.
So feel free to dissect these spots in the comment section!
good point!
That's a good point Don.
Well I'm kind of biased to the KFSN spot...because I produced it! LOL.
As for the KSEE spots, I know what they're getting at, but it's executed wrong. All I hear is the talent saying "Me me me" and " I I I". It's all about them. That turns viewers away. Instead, turn it outward. Talk about how the viewers benefit from seeing your station a part of community.
I love how Tim critiques the competition. LOL Color me surprised he thinks it off the mark.
I have no problem critiquing my competitors. And I have no problem with my competitors critiquing my work. This is how we get better isn't it?
KFSN- VERY well shot and nice clean graphics. Message is a little muddled however. There are alot of copy points, and none of them are very fresh or different. My fear is that this really well-produced spot might fail because the message wasn't disciplined.
KSEE- A nice try and idea, but a miss. Felt like too much set up without a strong payoff. I might re-edit these. Quick set up, then swing it back to the news.. or split the anchors into several separate spots. Like the KSFN spots, they need some stronger singular focus. Then, Let them breathe.
Post a Comment