Wednesday, May 9, 2012

How To Spot a Lie

Nice looking spot from Dallas:

5 comments:

Anonymous said...

It has a great graphics look.

The sell of keeping your family, kids, safe, etc. is ridiculous though.

Evil Monkey said...

Yeah, that part is forced for sure. Subject seems to have viewer benefit, but it surely isn't "keeping you safe." Art direction and Editing though...superb.

Anonymous said...

This spot got SLAMMED by one of the major consulting firms last week. Apparently the story had very little to do with what was teased in the promo.

Anonymous said...

Not sure what anon is talking about...the story/promo just aired for the first time a few days ago in DFW. May be talking about different promo/story.

Anonymous said...

It was in a weekly Friday afternoon e-mail. Example of "good spot/bad tease"