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Tuesday, October 23, 2012
WKYC: Always On
Simple yet creative spots out of Cleveland:
3 comments:
Tim
said...
I like the concept...but its too much in such a short amount of time. The text needs to breath more. Also, there needs to be some sort of "audio cue" so the viewer knows to look at the TV if they're not sitting in front of it. Maybe a more aggressive and/or quirky sound track to get their attention.
Agreed Tim...good concept but waaay too much in one spot. As a viewer I think I would be lost. Maybe work on making it more focused. Indeed...cool idea though.
I don't think I'm overloaded at all -- I think that's by design. But the look is too naked. Can someone turn on a light in after effects or do anything simple to give it a slightly richer feeling?
3 comments:
I like the concept...but its too much in such a short amount of time. The text needs to breath more. Also, there needs to be some sort of "audio cue" so the viewer knows to look at the TV if they're not sitting in front of it. Maybe a more aggressive and/or quirky sound track to get their attention.
Good start though!
Agreed Tim...good concept but waaay too much in one spot. As a viewer I think I would be lost. Maybe work on making it more focused. Indeed...cool idea though.
I don't think I'm overloaded at all -- I think that's by design. But the look is too naked. Can someone turn on a light in after effects or do anything simple to give it a slightly richer feeling?
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