Check out these promos. It's a "Make the Switch" campaign.
They teamed up with Pepsi - who is also doing a switch campaign.
Question is - what do you think? Does having a sponsor tie-in work? Is it strong enough in these spots? Does it cheapen or confuse the news image message?
2 comments:
Boooring!
Should have held out for better on camera talent. It's summer, go post up in a popular outdoor location and find someone who speaks with enthusiasm.
The sponsor didn't really add anything or offend. At least the sales staff is making some cash off these.
I like the thought of these spots and think they were well done. They would play well in my market.
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