
A peculiar stunt took place during MTV's Video Music Awards.
During the show, VH1 aired a looping graphic that urged viewers to switch the channel and watch MTV instead. Sponsored by Taco Bell!
Now, I get that VH1 and MTV are owned by the same people - but why would VH1 just go "dark"?? And why would Taco Bell sponsor this?
And better yet - as MTV took commercials - VH1 took comemrcials of their own. Now, if you were an advertiser and your spot had been put into one of these breaks - wouldn't you feel cheated?