It was doomed from the beginning... a weather channel that wasn't...well, "The Weather Channel."
My station, like dozens of others out there - ran the service and completely rebranded their weather product as Weather Plus.
So... now what? Should local stations abandon the branding on their main station? Will they be forced to?
My thinking is dump it -- but in favor of what? WESH 2 Weather?
At least the Weather Plus brand stood out from all the other stations just calling themselves WXXX Weather.
Sure, there's Stormteam. First Alert Weather. Etc...
Anyone have any good ones to share? Will some stations just keep the Weather Plus brand?
