New WKMG Campaign

This is from WKMG in Orlando. Its their new "Never Miss a Moment" campaign.

Some spots are ok. Some make me throw up in my mouth a little bit.

They are definately going for the emotional sell with several - ala Publix Grocery Stores, which I've blogged about here before. (use the nifty search option to the right to search Publix)

The others take a stab at humor, which is always tricky.

All in all - I give them props for trying something new in this market.

But in the end - they just don't hit the mark in my mind. This is all so contrived - I don't think viewers can take it seriously. And the beauty of the Publix/"tug at the heartstrings" spots is somehow completely lost here.