Sweeps are Moving

Well, for May that is. To avoid Memorial Day, Nielsen has announced that May 2009 sweeps will move up a week.

Now, for those of you keeping score - it was previously announced that February sweeps are moving BACK - to avoid the digital transition time.

So there will be just three short weeks between March and May sweeps.

Here is a complete list of revised dates:

MARCH 2009--- March 5 - April 1
MAY 2009--- April 23 - May 20
JULY 2009--- July 2 - July 29
NOVEMBER 2009--- Oct. 29 - Nov. 25