Wednesday Sweeps Strategy

Nielsen allows you to throw out newscasts on Wednesday -- will your station?

With so many people beginning their Thanksgiving holidays -- it may be wise to have it not included in your averages - but its still a gamble. The station has to make the decision before the numbers come out, which means if your ratings could have helped you -- you're screwed.

For ABC stations -- they will have a Barbara Walters special featuring her brand new interview with the Obamas. That could draw a huge number and lead nicely into the late news.

What's everyone doing?