Geo-Targeting Spots

Smart idea from St. Louis -- KMOV created these spots specific to certain regions.

They're airing via the cable company - which can target spots to specific neighborhoods.

Great idea.  I'd be curious what other great cable ideas people have out there.  Care to share?

11Alive Together

11Alive in Atlanta has just launched this new spot featuring Andrew Young - the former Mayor of Atlanta, who was a leader in civil rights. He was a very close friend of Dr. Martin Luther King Jr. and was with him at the time of his death.

The producer told me:  "The focus with this relaunch campaign is to identify with the core of audience of Atlanta. Rather than show our anchors; or talk about ourselves, we wanted to acknowledge the people of Atlanta are what matter most, and it is their stories of hope that make Atlanta what it is."

11Alive Together: Andrew Young from J.R. VanWassenhove on Vimeo.

Up and Ready

From WKYC:

Documentary-style Weather Promos

Severe Weather 2013 from Jeramy Pappas on Vimeo.

14 First Alert: Together

From WFIE in Indiana - an emotional sell to severe weather:

14 First Alert: Together from 14Production on Vimeo.

Ron and the Wife

More from WFAA:

News 8 Daybreak - "Wife" :30 from Monicayh on Vimeo.

and my favorite:

News 8 Daybreak - "Wife and Ron" :15 from Monicayh on Vimeo.

Weather Porn?

Watch this spot that features a woman listening to a weather forecast.

Now maybe I'm nuts - but she seems "REALLY" into what she's hearing... if you get what I'm saying.

This brings new meaning to "Weather HOTline"