Nice Work!

Well done topical from WRAL -- great use of a waterproof GoPro and great sound design.

Station Sued Over Promo

This promo makes it look like Milwaukee has a bad cop on the streets.

Now, the police officer is suing.  Watch the promo - and then read what was really going on.



Cleverly written around the facts... the truth is the station allegedly knew he had done nothing wrong.  According to details  - the cop was called to the scene where a man had busted out a window of a taxi cab.

The driver wanted $300 for damages - so the cop went to the ATM to get the cash for the cabbie.

The officer was cleared of any wrongdoing - TWO MONTHS BEFORE this investigation "months in the making" was aired.

Ouch.  Thoughts?

New Image From The Big Apple

From WNBC:

From WABC:

Promax Award Winning!

It was great being in Vegas last week with the best minds in promotion. 

Our team was honored with a Promax Gold and a bronze.  Here is the spot we won gold for (bragging a little!):

Cool Visual

Cool, clean visual from WBZ:

Calling Out the Competition

In Houston, the local NBC station tweeted out a photo of a traffic accident.

Problem is, the photo was of coverage from the competition, KTRK.

Check out the article below - which features the tweets... and a promo the KTRK folks put together.

http://mikemcguff.blogspot.com/2013/06/kprc-2-really-likes-ktrk-abc13s-news-coverage.html?utm_source=feedburner&utm_medium=twitter&utm_campaign=Feed%3A+mikemcguff+%28mikemcguff+blog%29

Don't Fall for Breaking News

Now here is a spot you probably haven't seen before.
A promo that takes on something every newscast in America hangs their hats on... breaking news.

What do you think? Does this help set this station apart? Does it go too far?

I'd love everyone's opinion on this one!

....