Typography

Cool little video on typography:

Nice Work!

Well done topical from WRAL -- great use of a waterproof GoPro and great sound design.

Station Sued Over Promo

This promo makes it look like Milwaukee has a bad cop on the streets.

Now, the police officer is suing.  Watch the promo - and then read what was really going on.



Cleverly written around the facts... the truth is the station allegedly knew he had done nothing wrong.  According to details  - the cop was called to the scene where a man had busted out a window of a taxi cab.

The driver wanted $300 for damages - so the cop went to the ATM to get the cash for the cabbie.

The officer was cleared of any wrongdoing - TWO MONTHS BEFORE this investigation "months in the making" was aired.

Ouch.  Thoughts?

New Image From The Big Apple

From WNBC:

From WABC:

Promax Award Winning!

It was great being in Vegas last week with the best minds in promotion. 

Our team was honored with a Promax Gold and a bronze.  Here is the spot we won gold for (bragging a little!):

Cool Visual

Cool, clean visual from WBZ:

Calling Out the Competition

In Houston, the local NBC station tweeted out a photo of a traffic accident.

Problem is, the photo was of coverage from the competition, KTRK.

Check out the article below - which features the tweets... and a promo the KTRK folks put together.

http://mikemcguff.blogspot.com/2013/06/kprc-2-really-likes-ktrk-abc13s-news-coverage.html?utm_source=feedburner&utm_medium=twitter&utm_campaign=Feed%3A+mikemcguff+%28mikemcguff+blog%29