WFAA: Corning Meets McCaa

Another funny spot featuring morning anchor Ron Corning and evening anchor/institution - John McCaa.  Corning is a natural with the comedy. 

McCaa :30 from Terry Hart Director on Vimeo.

Standing Out

WBNS in Columbus had a story on the local makers of many political ads.

Their air was filled with political ads -- and instead of trying to make the promo look like a political ad -- they decided to go a different direction.

Here's how they stood out -- in a sea of political ads.

Debuting a New Set

KSL in Salt Lake City put together this nice package on the preparations into installing their new set.

 

"Circles"

I love the emotional branding of these spots.  However, I'm left with the question. What is NPT?

I googled it and came to the conclusion that this was Nashville Public Television.
 
Not reinforcing what NPT stands for in the spot leaves non-viewers wondering what they just saw an ad for.


These are "works in progress" according to the Youtube page.  I hope they rethink the brand reinforcement.  I want to make an emotional connection with you based on these spots -- but if I don't know what to attach my connection to -- its all for nothing.

The circle... is not complete.

And trust me -- not a ton of people are intimately knowledgeable of their local PBS channel.

Unfortunately.

WRAL: Seize the Day

Snowbird's Secret Giveaway

From our friends at WSMV:

2 spots related to our annual "Snowbird" giveaway contest. Snowbird is our winter weather/school closings mascot&brand. We give away a different collectible every November book, and the identity of the gift is always a big secret until the last minute. We revealed this morning.

WKYC: Always On

Simple yet creative spots out of Cleveland: