Dallas Does Things BIG

UPDATE: I jumped the gun posting the spot yesterday. Here is the final version, in which they fixed the "Everynight" issue. From our friends in Dallas -- who always come up with cool visuals -- this spot is big... over the top... and unlike anything you've seen before in a local news promo.

How Do You Say Eyewitness News?

Fun spot from New York's WABC:

WFAA "Count On Ron"

More humorous spots from WFAA for their morning man Ron Corning.  Some of these venture into some uncharted territory for news promos... I'm curious how they play to the audience.

WFAA The Talk from ryan beals on Vimeo.

WFAA Kind Words from ryan beals on Vimeo.

WFAA Dairy 15 from ryan beals on Vimeo.

News 8 Daybreak - "Babysitter" from Monicayh on Vimeo.

KYOU

Is your newscast starting to look more like this?

This is pretty funny...

Why Is Morning News Mostly the Same?

A couple of spots from Philly that look to separate themselves from boring morning news:

Eye Opener Image "Peter Cheeseman" 2x:20 from chris schaefer on Vimeo.

Ellen is On the Move

From KING 5 in Seattle - I'm not sure who shot the footage of Ellen -- but it makes for a fun spot!

TVNEWSCHECK

From our friend Paul Greeley:

Every Monday on TVNEWSCHECK.COM, I’ll be writing a weekly column called, Market Share. The column will focus on local TV news marketing and I’m hoping it’ll be a must read for those involved in local TV news and its marketing.

Check out this week’s article here:

 

Viewers testify to WFTV’s News Prowess

http://www.tvnewscheck.com/article/65874/viewers-testify-to-wftvs-news-prowess

 

Each week, Market Share will focus on the challenges and successes local TV stations experience in their markets. You’ll see links to marketing examples from stations around the country representing markets large and small.

 

You’ll hear from local TV station executives and writer/producers about the competitive situation they face in their market and how the creative they made is designed to   influence viewers,  change their perspective.

 

The articles will be honest and positive, with thoughtful analysis and insight.

I encourage you to use the comment section to add your thoughts about the work profiled or to suggest ideas for future articles.

 

If there’s something you’d like to share that’s going on at your station or in your market, I’d like to hear about it. We’re looking for success stories, creative campaigns, new techniques in advertising and marketing campaigns designed to recruit new viewers to your news. Whatever you can and want to share.

 

If you’ve got any questions, please contact me.

Paul Greeley

817-578-6324

pgreeley98@aol.com