Wednesday, July 24, 2013

Sponsored Promos

Check out these promos.  It's a "Make the Switch" campaign. 

They teamed up with Pepsi - who is also doing a switch campaign. 

Question is - what do you think?  Does having a sponsor tie-in work?  Is it strong enough in these spots?  Does it cheapen or confuse the news image message?


Tuesday, July 23, 2013

See the Possible

New image spots out of Cleveland -- with some cool visuals:






Monday, July 22, 2013

"We Gotta Get Out of Here!"

Great commercial that features a few newscast teases.




Tuesday, July 16, 2013

JOB ALERT!

From my buddy Randal in Oklahoma City:

KOCO 5 has an opening for a full-time Writer/Producer/Editor. 

This job is all about producing station image promotion that gets noticed in a competitive market and advances our brand.  If you want to work with people who share your passion, we want to hear from you.

Work samples must demonstrate strong writing and producing skills, with a clean, compelling and consistent visual and graphic aesthetic. 

Send resume and promo samples to Randal Gage, Creative Services Director, KOCO-TV 5, 1300 E Britton Rd, Oklahoma City, OK 73131 or email materials to kocopromos@hearst.com. No phone calls please. Full details and application information on KOCO.com.

Feedback Requested

Christopher from WBOC-TV in Salisbury, MD would appreciate some feedback on his spot.

Keep in mind - this is a smaller market - so feel free to offer your thoughts, advice and constructive criticism.


Covering Delmarva Revised from Chris DeMondo on Vimeo.

Friday, July 12, 2013

Thursday, July 11, 2013

Nice Work!

Well done topical from WRAL -- great use of a waterproof GoPro and great sound design.