Clean and simple animation. However, do "iPhone" spots really work? They target a very very very small part of the population - and it's a demo that is much less likely to be watching local news.
Producer here - Thanks for the comments. Actually, these IDs seem to have helped increase our iphone signups somewhat (though I guess you can't really directly measure that)... as for the demo, I agree they are less likely to be watching local news, but I also think it's important for us to show that we can provide a service for our audience no matter where they go for content.
3 comments:
Well done, and at least they didn't say, "there's an app for that."
Clean and simple animation. However, do "iPhone" spots really work? They target a very very very small part of the population - and it's a demo that is much less likely to be watching local news.
Producer here - Thanks for the comments. Actually, these IDs seem to have helped increase our iphone signups somewhat (though I guess you can't really directly measure that)... as for the demo, I agree they are less likely to be watching local news, but I also think it's important for us to show that we can provide a service for our audience no matter where they go for content.
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