Our friend Paul Greeley has written a fantastic article for TVNEWSDAY.com on news image promotion. He cites WBZ as someone who does things right(which I completely agree) and outlines why a lot of stations get it wrong.
Check it out here and be sure to click through to the Firestone ad:
http://www.tvnewsday.com/articles/2008/08/19/daily.3/
Paul is a promotions professional who has more than 20 years experience in television promotion.
Showing posts with label news image promotion. Show all posts
Showing posts with label news image promotion. Show all posts
Tuesday, August 19, 2008
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