WKMG Promo

UPDATE: The user has mysteriously removed this spot from Youtube. Sorry folks, nothing to see here.

I have to admit - this is from my competitors here in Orlando - so I'm supposed to dislike their stuff -- but this spot is so melodramatic.

They tend to go for the "emotional" soft sell approach in their work - and I think fail more times than not.

Their anchor is good and a very nice person - but her promo reads tend to be more "acted" for my taste.

Also - the video technique in this spot is just awful. I can't concentrate on anything and the shot selection is average and pretty generic.

On the plus side, I like the location(its different) and the anchor is shot nicely.

Thoughts?

WKMG Promos

Ok, these spots are from the competition in my market - so I'm automatically not supposed to like them ... but I wanted to get the opinion of others. I think the anchors do an ok job with it - but it just seems so... fake. So staged.

Now, is that because I'm a tv guy or do all viewers see through this stuff? I can't honestly say I know for sure that viewers are smart enough for that... maybe they eat this up. These spots actually make me throw up in my mouth a little bit.

Watch. Discuss.







I will say WKMG has done some really good work - but these I'm not so sure about.