Showing posts with label day 2. Show all posts
Showing posts with label day 2. Show all posts

Tuesday, January 8, 2008

New Morning Spots: Day 2

It sounds like news coverage of a hostage situation: I've been taken captive by these promos: Day 2.

Today was all about logging and cutting up the footage. I downright refuse to transcribe - so I created a timeline for each anchor and cut down their answers into clips. Then I took one or two word "keyword" notes which I plan to type up tonight at home. Hopefully by tomorrow - the spots will start to come together.

I'm really hoping to find a clever turn I can do with the type onscreen or tag lines. Someone has already called me on taking a page from WCCO's spots. I think I took an idea from one spot, modified it and am taking an idea from another spot - and trying to meld the two. It could be cool. It could be great. It could be downright plagerism. Shhh... don't tell anybody.

I think the coffee shop WCCO spots have inspired me to come up with a clever way to bring it all together. Now the hard part -- be clever. Doh!

In case you didn't see it in the comments, Mike Lange from WKOW in Madison, WI shared some spots they did there. Nice spots that really make the talent seem like they like each other and know each other well. Unfortunatly in my situation, our anchors are new and don't know each other well yet...

Here are Mike's spots... thx for sharing!