Friday Night Lights Promo

Lots of money was sunk into this. Talent spent their time on a special set shooting their parts. But the people who made the spot forgot to ask what the show was about.

Oops!




You could argue that the song and setting show off the small town aspect of the show... but the promo makes it seem like some sort of magical/mysterious/spooky kind of show.

Off the mark... plain and simple.