WNBC: Back at 5pm

Research-driven cliches? Check.

Admitting that it was a dumb idea to stop doing a 5pm news in the first place? Somehow missing!

WNBC Today in New York

WNBC: We Are New York

UPDATED: There is a second spot below. There is apparently a glitch during one small section, fyi.

WNBC Spots

WNBC Promos

Older WNBC Spot

I love the music in this spot -- but the only thing it tells me about WNBC is that their news team LOVES to walk.

NBC Web Spots

Here are 3 :30 versions of the new website promos:

WNBC at 5

No more news at 5pm, they're launching a lifestyles show. Here are 3 IDs for it:

WNBC NBCNewYork.com

I kinda like this, especially the beginning - but not so much at the end.

I LOVE that they're doing something different! Unusual for the market! :)

Thoughts?

Please Like Me!!

I hate spots that point out "we're from here" in such an obvious way... check out this spot from WNBC: