Happy Thanksgiving

Is anyone working on any great, holiday/sweeps giveaways?

Here's a great one...

Writer's Strike

Here is a funny video from Fred Armisen, cast member at "Saturday Night Live."

Right before the strike, he introduced a studio head character on SNL.

In this video he hits the streets of NYC as he fights against the strike. Very funny.



I hope the writers get what they're asking for. The studios know good and well they're making money off of the internet. Let's get these guys back to work so we can see more groundbreaking television like "2 and a half men", "Cavemen" and "Carpoolers."

Nice spots

These are from the late 90's, I'd guess. KRON in San Francisco, before they became an independent.

Not your typical promo, let me know what you think!





The second spot is my favorite of the two.

I'm a big fan of this music and VO guy. The script may be a little over the top for today's world... but I like that it is subtle. And I have to admit - I stole a couple of those lines for a spot I did years ago. I am not proud... but it was too good to pass up!

I agree with several of you about the NY spots below - I think the 4 New York spots are too slick. But I think these KRON spots are pretty good and the visuals are very layered with localism without being over the top.(maybe a couple of shots - that's it)

What do you guys think?

4 New York

WNBC has used the "4 New York" campaign for years. Recently, they brought the campaign back with these slick spots(perhaps too slick?)



What do you guys think about these kind of promos? They don't tell you how much experience they have, that they have a chopper, that they have the most powerful doppler or that they prepare and protect you during severe weather.

They attempt to make a human connection. A connection to the city and it's people.

Emotion. I'm telling you - that's where it's at. Stations love to talk about themselves and very little about the people they serve.

Having lived in NYC during 9/11 - I know New Yorkers certainly have a pride about their city, made stronger by the events in 2001.

Here is a spot WCBS did right after 9/11 that I thought was fantastic. The music is great and the spot is well shot and edited.



So what do you all think? Do these spots work? Make connections with viewers which end up driving viewership? Or are they pretty music videos that do nothing for the station?

Best Sweeps Ideas so far

Well, its about 1/2 way or so... soooo.... anyone have any good sweeps ideas?

This has been a hard book. I don't see many good stories out there anywhere. Tonight, we're profiling a guy who may have cured a form of cancer, with a machine
he built in his garage. A good hook, since he has no medical background.

If anyone has anything good to share - please do so.

From you, from the competition, from 10 years ago - any good ideas will do!

Sorry to beg. It happens in November.

The Way Back Machine!

Today, I happened to hear our station's internet guru(a 20-something year old genius) mention a website. So I checked it out, as his leads are usually interesting.

The site? archive.org

If you've never heard of it - check it out. It's an archive of, I assume, every webpage ever. Some of my websites I checked out:

- my station's site: interesting to see the evolution of your station's web presence
- September 11: I went back to cnn.com and msnbc.com as well as drudgereport.com(which strangely didn't have an entry archived)

I'm sure there are tons of other good uses for this. The site doesn't have everything and seems to be a bit slow - but it's certainly interesting.

Any other cool ideas for using this site?

The motherload!

A fellow blogger shared her list of arthouse websites with me and it's extensive!

I won't just post her info on my site... so please check out promogirl's website for the list:

http://tvpromos.blogspot.com/

This is an incredible list of some of the wildest, most creative work being done out there in TV land.

Enjoy! And thanks Promogirl.