Tuesday, October 23, 2007

Take 12! The Ellen DeGeneres promo

Since Ellen DeGeneres has been in the news so much - I thought I'd post a spot we did earlier this year.

Ellen brings her show to Orlando every year. Her people are always great(especially James Pettit - the director of marketing and station relations)... This year she cut a promo with our main anchor Martha Sugalski.

Ellen, unfortunately, couldn't quite get the lines right. (Maybe she was thinking about adopting a dog about this time...) So instead of ditching the footage - we added a few slates and made it into a fun spot. Check it out:

3 comments:

Anonymous said...

These are always fun --- I love it when the outakes make for a better promo than the original idea!

Unknown said...

So what was the original idea for the promo had Ellen gotten it right?

IDOPROMOZ said...

This was a news is out with Ellen so they went ahead and tried to cut a promo. The original would have been simple and unmemorable. Everyone thought it was worthless - but I thought we could take it into a fun direction. Luckily, the Ellen show approved!