Sometimes, we get so complicated with our promos. Facts, figures, flying boxes and whiz bang effects.
Sometimes I think we're just trying to trick viewers into thinking we actually have a good story - when we really don't.
Below is one of the best examples I've seen of a promo that is simple, direct and fun. Its from WFAA(late 90's?)...
If anyone has a spot they'd like to share - please let me know. I'd love to use this blog to share great spots that can get us talking, thinking and making better spots.
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