Watch this promo and wonder "Is this really what viewers want?"
Now, watch the spot again adding the word "idiot" before they say "only ONE was out in the storm."
I'm all for field anchoring and sending your people into the action - but this looks like a lone loon standing in the middle of a freakin' hurricane.
Again I ask - is this really what viewers want?
4 comments:
who is he? I never saw his face.
Anyone else notice the Gatorade logo smack in the middle of their weather brand?
Good video, kudos to the shooter.
I get having a meteorologist in the storm for first-hand accounts, but your CHIEF should be where the forecasting equipment is. I think the majority of viewers want to know when a major storm will hit and how long it's going to hang around more than great video. This video will be used for years to come in their weather image spots though.
Hey wait, that is the gatorade logo... Looks like they animated the type on an old video toaster too...
how could this station afford this liability to send someone out in harm's way?
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