Friday, September 5, 2008

New Seinfeld/Microsoft Ad is BAD

Jerry Seinfeld was paid $10 million for this.



What is it promoting? Was it supposed to be unfunny? How is it we all make slightly less than $10 million per spot - and still do better work?

Thoughts?

4 comments:

Anonymous said...

This is the first spot from Crispin Porter + Bogusky, the ad agency tapped to bring Microsoft back into the fight against Apple.

For back info, read this:
http://www.fastcompany.com/magazine/126/believe-it-or-not-hes-a-pc.html

It's a slate cleaner, nothing more. Make it wierd, make it odd, make it funny, but wipe the slate clean.

Is is, in and of itself, outstanding? No. But it's the first step in the campaign.

First they do this. Give Microsoft some personality... looks like they're going after cheap and geeky (which ain't a bad thing for computers.


I'll assume until I see it, that the products they promote in the next few rounds highlight the relativly reasonable pricing, and fixes to the problems people have with PCs.

Anonymous said...

the spot is weak...

Anonymous said...

I liked it... It makes me think this is what Twin Peaks would've been like if they did it in the 90s

Anonymous said...

er... late 90s...