This is from KTVT in Dallas... who always do good work. Still not sold on jingles(ironic since I have 2 on my freakin' resume reel!) and wonder if this works to help connect viewers to your people. Not a "watch for this reason or that reason" kinda spot. Thoughts?
6 comments:
oh man, that's cheesey. I feel sorry for the band who had to sing that crap.
Seriously folks de-interlace your video before putting it on youtube.
For that matter, why aren't they shooting progressive anyway?
Serious notes. I'm unsure if it resonates with viewers, but I still like it better than the typical "nobody does it better than blah blah blah" spot.
Also, I could have seen the band a lot less. Not to mention it was the same jib shot over and over.
I think it's a nice supplement to their other image spots. I see it's the same music as the "moving stills" piece you posted a while back but with lyrics. Nice tie-in to the brand. Says "friendly, fun and smart." I'd sample if I was new to that area. Karen Borta's still hot and, from what I remember, a very nice person too.
ick. But maybe it resonates with their viewers/brand.
Seems pretty weak and poorly executed. Irrelevant as well.
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