From TXA in Dallas - here is a great promo for their afternoon block of comedies.
If you've seen Jibjab - you'll recognize the effect. I think I like this so much because I wanted to do a spot like this back a few years ago. Never got around to it - so I guess this will have to do.
5 comments:
Very much like Jib Jab and that's a good thing. Great job.
Why is it ok to rip people off? It's well done craft wise, but come on. Admire what people do, but don't just copy it. What is learned there? These kind of spots make me roll my eyes.
Roll your eyes if you want, but how many "original" spots do you come up with? Yes, they might have ripped off the recipe, but they put their own seasonings in pot. We all get inspiration from some where. This spot got inspiration from JibJab. I think they did a good job of being "different" enough to get their message across, too.
wow... strike a nerve much? It's a great looking spot. But I gotta agree with anonymous. No matter how you spin it, it's still copying. There is nothing original in looking at the flavor of the month and replicating it for local programming. Do you see stations like WCCO doing that? nope. Fail or succeed they try NEW things. Not just gimmicks. Or watering down recipes to call em their own.
It didn't strike a nerve. I'm just being realistic. There's no way that we can come up with completely original stuff everyday. We copy, borrow or steal (whatever you want to call it) from other spots that we like...spots that work. Hopefully, we change it up some...put our own style on it. A few weeks ago, I commented here on the HP-ripoff spots saying that some commercials are so ground-breaking that they should not be copied...that it takes away from your brand. In this case, I believe this station was able to use a recognizable product to their advantage in this spot. It's an eye-catching spot that's different from the everyday show topical...it stands out from the norm.
While WCCO does some great, unconventional work when it comes to image promotion, they have their share of copy-cat spots, too. We just don't see those as much.
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